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Serial Entrepreneurs Behind US Success Monsido Launch Klaay: The World's First AI-Native Compliance Officer
After scaling Monsido to a US exit, Jacob Riff and Jannik Grøntved return to automate the $5B compliance bottleneck for SaaS startups through "AI-first" architecture.
Jacob Riff and Jannik Grøntved, the seasoned entrepreneurs who built Monsido into a US market leader before its high-profile acquisition by a major US private equity firm in 2022, are returning to the tech stage. Their new venture, Klaay, is an AI-native platform designed to automate SOC 2 and data compliance — the very bottleneck they experienced while scaling their previous global success.
Under Grøntved and Riff's leadership, Monsido became a dominant force in the US Web Governance space, securing a client roster that included state and federal government agencies, major universities, and school districts across the country. Following a US-led funding round and a successful exit to American investors, the duo is now leveraging their deep experience in the US market to disrupt the compliance industry.
"Building Monsido, we realized that compliance wasn't just a legal hurdle; it was a growth killer," says Jannik Grøntved, Co-founder of Klaay. "Existing tools are often just digital filing cabinets. We built Klaay to be an active participant and an AI-driven partner that handles the heavy lifting so founders can focus on shipping product, not paperwork."
Built for the US Market from Day One
Klaay is not just expanding to the US — it is built for it. With an established office in San Diego and a leadership team with a proven track record of building high-performing US sales organizations, Klaay is executing a dual inbound and outbound strategy to capture the North American market.
Unlike legacy compliance platforms that have recently tacked on AI features, Klaay is AI-native from the first line of code. The platform acts as a virtual Compliance Officer, guiding startups through complex SOC 2 audits with unprecedented speed and precision.
"We know what it takes to scale in the US, and we know the pain of manual compliance," explains Jacob Riff, Co-founder. "Our goal is to automate the processes that typically take startups months to navigate. Klaay doesn't just track tasks; it executes them. It's the difference between having a map and having a self-driving car."
What Klaay does
Klaay automates SOC 2 compliance for B2B SaaS startups with 2–30 employees. Pricing starts at $149 per month. A fraction of what legacy platforms charge.
- AI-guided setup that completes in hours, not weeks. Klaay learns your tech stack, workflows, and existing policies, then generates a SOC 2 program tailored to your business.
- Automated evidence collection across 100+ integrations including AWS, GitHub, Google Workspace, Slack, HubSpot, and Stripe.
- AI compliance expert that answers any question about controls, audits, or framework requirements — available to your whole team, not just a designated compliance officer.
- Risk management, policy generation, and vendor risk reviews adapted to your company.
- Security questionnaire automation so enterprise deals don't stall for weeks.
Most teams get from signup to audit-ready in 6 to 8 weeks.
Global Ambitions from the Beginning
Klaay has secured funding from prominent investors, including People Ventures and the Export and Investment Fund of Denmark (EIFO). The company is live and onboarding customers, with a growing US sales operation throughout 2026.
Sign up free at klaay.com - no credit card required.
Klaay is SOC 2 compliance automation for B2B SaaS startups. Founded by Jacob Riff and Jannik Grøntved in Copenhagen, Denmark. Offices in Ballerup, Denmark (HQ) and San Diego, California.
